Beginner’s and Smaller Business Social Media Marketing Advice

Aaron Petras
4 min readJun 20, 2022


According to Aaron Petras, consider integrating video in your social media post if you want to reach as many people as possible. People enjoy viewing videos, and they may quickly recognize a brand or product based on the video content. Be consistent and respond to queries on a regular basis are the most critical social media marketing recommendations to follow. Because they are too busy or hesitant to interact with their audience, most companies and consumers lose out on this chance. To improve your social media presence, consider the following suggestions.

You can keep track of your social media marketing by using a content calendar. It enables you to schedule your postings, keep them consistent, and simply update them when necessary. This calendar may also be used to provide material for large events. This may be made simple with a program like SocialPlanner. If you don’t have a content schedule, a social media marketing tool might assist you in planning ahead.

You can engage with your audience more effectively if you develop a plan that is unique to them. The demographics and user bases on social media sites are diverse. A good social media marketing plan requires a thorough awareness of these groups and their interests. A well-thought-out approach will draw in the proper customers and help you grow your company. Don’t be scared to take a chance and try something new. Just be sure to test out as many different ideas as you can. You’ll never run out of fresh ideas if you do it this way.

Aaron Petras pointed out that, increase engagement and leads by utilizing a range of content kinds on social media networks. Because to Facebook’s newsfeed algorithm, traditional marketing is now obsolete and proven worthless. While highly targeted Facebook advertising are conceivable, they aren’t free. It’s preferable to put your money into a marketing product that will help you generate more traffic and leads than you did previously. Livestreaming, for example, can let you reach a far wider audience than traditional techniques.

It’s critical to keep up with the changes as the world of social media evolves and becomes more accessible. Marketing is continuously evolving, and social media is one of the most rapidly expanding components of it. It’s unsurprising that 90% of social media users interact with businesses through these platforms. Being involved on social media platforms, in addition to being available to people, is critical for obtaining devoted followers. Brand loyalty has been demonstrated to improve by 65 percent when companies respond to customer complaints.

A crucial tip for social media marketing is to plan your content ahead of time. It is easier to avoid writer’s block if you plan ahead of time. You should also establish strategies for various social media sites and understand how to use them to meet your goals. A well-thought-out social media strategy incorporates a range of material and formats. You should create a plan for each platform so that you don’t waste time on material that isn’t effective.

The first step is to determine who your target audience is. Find out what your target audience and buyer personas want. You should build a social media plan that is specific to your target audience once you’ve figured out who they are. Specific, quantifiable, and achievable social media marketing goals should be set. Set attainable objectives so you can track your progress and make informed decisions. You should also pay attention to what customers have to say about your product or service. You’ll be able to generate amazing content that will increase brand recognition and give value to your target audience after you have a better understanding of who they are.

In addition to Aaron Petras, it is not a simple task to sell on social media. You must be patient, quick to respond, and enthusiastic about your work. The idea is to retain an open mind regarding your target market and remain current with their industry. You can be confident that your marketing approach will be successful if you use social media. Be patient and compassionate as well. Always track your progress to see how well you’re doing. You may avoid adopting ineffective strategies if you measure your results.

Keep in mind that social media platforms offer a one-of-a-kind marketing opportunity. Begin by researching various social media platforms to determine your target demographic and specialty. Then, by providing something of value to your clients, they will be more than willing to communicate with you. This will help you establish your brand’s image and credibility. This is what social media marketing is all about! So, go ahead and start using these social media marketing strategies! They’ll aid in the development of your company! Take advantage of this once-in-a-lifetime chance to expand your horizons!



Aaron Petras

Aaron Petras is a marketing manager and graduate student at Viterbo University in La Crosse, Wisconsin. Petras grew up with his mother, father, and sister.